{"id":133069,"date":"2025-07-04T13:22:49","date_gmt":"2025-07-04T11:22:49","guid":{"rendered":"https:\/\/www.yoleoescaparate.com\/?p=133069"},"modified":"2025-07-04T13:22:54","modified_gmt":"2025-07-04T11:22:54","slug":"holika-festival-2025-deja-en-calahorra-un-impacto-record-de-45-millones-de-euros","status":"publish","type":"post","link":"https:\/\/www.yoleoescaparate.com\/?p=133069","title":{"rendered":"Holika Festival 2025 deja en Calahorra un impacto r\u00e9cord de 45 millones de euros"},"content":{"rendered":"\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/www.yoleoescaparate.com\/wp-content\/uploads\/2022\/03\/listanoticiasCH-1024x314.jpg\" alt=\"\" class=\"wp-image-84817\" srcset=\"https:\/\/www.yoleoescaparate.com\/wp-content\/uploads\/2022\/03\/listanoticiasCH-1024x314.jpg 1024w, https:\/\/www.yoleoescaparate.com\/wp-content\/uploads\/2022\/03\/listanoticiasCH-300x92.jpg 300w, https:\/\/www.yoleoescaparate.com\/wp-content\/uploads\/2022\/03\/listanoticiasCH-768x236.jpg 768w, https:\/\/www.yoleoescaparate.com\/wp-content\/uploads\/2022\/03\/listanoticiasCH.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>El evento musical urbano m\u00e1s importante del norte de Espa\u00f1a consolida a Burcor Producciones como referente nacional en la organizaci\u00f3n de festivales<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> La \u00faltima edici\u00f3n del <strong>Holika Festival<\/strong>, celebrada del 25 al 28 de junio, <strong>ha dejado un impacto econ\u00f3mico total estimado de 45 millones de euros sobre el territorio<\/strong>, confirmando su papel como uno de los principales motores de dinamizaci\u00f3n cultural, tur\u00edstica y econ\u00f3mica de La Rioja. <strong>Con m\u00e1s de 100.000 asistentes,1.523 contrataciones profesionales, 256 artistas y una producci\u00f3n t\u00e9cnica sin precedentes<\/strong>, Holika 2025 ha vuelto a superar todas las expectativas, consolidando su posicionamiento en el circuito de grandes festivales de Espa\u00f1a. Organizado por la empresa riojana <strong>Burcor Producciones<\/strong>, el festival ha representado un salto de calidad en todos los sentidos: desde la experiencia musical hasta la innovaci\u00f3n en seguridad, pasando por su ambicioso compromiso cultural y social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La celebraci\u00f3n de Holika Festival 2025 ha supuesto un acontecimiento de primer orden para Calahorra, tanto desde el punto de vista cultural como econ\u00f3mico, tur\u00edstico, social y educativo. El presente informe resume los principales impactos generados por el festival, en l\u00ednea con los principios de sostenibilidad, inclusi\u00f3n y dinamizaci\u00f3n del territorio que lo definen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un presupuesto de 12 millones de euros, Holika ha generado un gasto inducido estimado de 30 millones de euros por parte del p\u00fablico asistente en alojamiento, transporte, restauraci\u00f3n, ocio y compras. La contrataci\u00f3n directa de personal y la colaboraci\u00f3n con m\u00e1s de un centenar de empresas proveedoras, muchas de ellas locales, han supuesto una inyecci\u00f3n vital para el tejido empresarial de Calahorra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0EN DATOS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Presupuesto total del festival:<\/strong> 12 millones de euros.<\/li>\n\n\n\n<li><strong>Asistencia total:<\/strong> m\u00e1s de 100.000 personas.<\/li>\n\n\n\n<li><strong>Contrataci\u00f3n directa:<\/strong> 1.523 profesionales.<\/li>\n\n\n\n<li><strong>Contrataci\u00f3n art\u00edstica:<\/strong> 256 artistas nacionales e internacionales.<\/li>\n\n\n\n<li><strong>Ocupaci\u00f3n completa:<\/strong> 5.125 plazas de glamping, 7.526 de camping y 1.246 hoteleras (no incluye la explotaci\u00f3n alquiler vacacional a trav\u00e9s de plataformas como Airb&amp;B)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El festival m\u00e1s seguro de Espa\u00f1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con innovaciones como las pulseras Centinela (m\u00e1s de 10.000 repartidas) y las granadas antiacoso con luz y alarma, Holika ha sido reconocido como modelo de prevenci\u00f3n frente al acoso en entornos festivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta edici\u00f3n ha destacado por la aplicaci\u00f3n de <strong>protocolos innovadores de prevenci\u00f3n y atenci\u00f3n frente al acoso y otras violencias<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pulseras Centinela:<\/strong> m\u00e1s de 10.000 unidades repartidas entre el p\u00fablico para solicitar ayuda inmediata.<\/li>\n\n\n\n<li><strong>Granadas antiacoso:<\/strong> dispositivos con luz y alarma sonora, disponibles en puntos estrat\u00e9gicos del recinto. (flamAid)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas medidas han sido ampliamente reconocidas por medios de comunicaci\u00f3n, cuerpos de seguridad y asistentes, convirtiendo a Holika en <strong>el festival m\u00e1s seguro del pa\u00eds<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fomento del talento joven<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una iniciativa pionera dentro del circuito festivalero, se ha puesto en marcha la <strong>Beca Holika-Canad\u00e1<\/strong>, que permite a un joven asistente del festival continuar sus estudios en el extranjero. Esta acci\u00f3n simboliza el compromiso del festival con la educaci\u00f3n, la movilidad internacional y el fomento del talento joven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de la Beca Holika-Canad\u00e1, Holika 2025 lanza junto a <a href=\"https:\/\/burcor.us7.list-manage.com\/track\/click?u=b6f1fa6bc8c53dc183a80240f&amp;id=509c296c50&amp;e=e4d3185ecf\" target=\"_blank\" rel=\"noreferrer noopener\">EmprendeRioja <\/a>una iniciativa emprendedora pionera: la BecaEmprende Holika. Este reto convoc\u00f3 a j\u00f3venes creativos y emprendedores a presentar proyectos innovadores para mejorar la experiencia del festival. El proyecto ganador ser\u00e1 desarrollado con apoyo t\u00e9cnico y visibilidad, y se implementar\u00e1 en la edici\u00f3n de 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":132086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[16],"class_list":["post-133069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-calahorra","tag-calahorra"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"El evento musical urbano m\u00e1s importante del norte 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